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Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more.

Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

Tune in to learn from the best and make sure your digital marketing strategy stays up-to-date.

Feb 5, 2020

Amisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer Program. She leads the global PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full-scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy. She discusses how to have effective influencer marketing across an entire customer journey.

Key Topics Discussed:

- How to find and attract influencers excited about your brand

- What the marketing budgets should be for effective influencer marketing 

- A case study on how she grew a new branded podcast to 16,000 listeners in just 4 months through influencer marketing.

Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher

Guest, Amisha Gandhi of SAP

https://www.linkedin.com/in/amishagandhi/

Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.

https://twitter.com/semrush

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound