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Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more.

Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

Tune in to learn from the best and make sure your digital marketing strategy stays up-to-date.

Jan 29, 2020

Tania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible, and scalable Boomi platform unites your digital ecosystem to accelerate business outcomes. She discussed the core principles of producing a meaningful event for your brand that leads to higher customer retention and referrals. “Marketing is B to Me”.

Key Principles:

- Right Content.

- Right People to deliver that content.

- Right Place. The location needs to be accessible.

- Set Expectations. Do not over promise and underdeliver.

Apple Podcasts | Google Podcasts | Spotify | Stitcher

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

Guest, Tania Mushtaq of Dell Boomi

https://twitter.com/tanmushi

https://www.linkedin.com/in/tania-mushtaq-63b11026

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound