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Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more.

Join Laura Morelli as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

Tune in to learn from the best and make sure your digital marketing strategy stays up-to-date.

Aug 12, 2020

Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now.

We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world.

Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime! 

Host, Laura Morelli


Aug 5, 2020

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital. 

In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding.

You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each...


Jul 29, 2020

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House. 

You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising. 


Jul 22, 2020

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’

Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic. 

This interview...


Jul 15, 2020

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. 

Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has...