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The dynamic duo, David Bain and Judith Lewis, uncover the latest digital marketing headlines that impact your business and marketing.

Each episode, they invite industry experts to pick apart the latest trends in digital - from SEO to advertising to content marketing. And since theory’s no good without practice, catch the special [Success Story] episodes that dissect the best practices from small to big brands like Vodafone and IKEA.


Tune in to learn from the best and make sure your digital marketing strategy stays up-to-date.


Feb 5, 2020

Amisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer Program. She leads the global PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full-scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy. She discusses how to have effective influencer marketing across an entire customer journey.

Key Topics Discussed:

- How to find and attract influencers excited about your brand

- What the marketing budgets should be for effective influencer marketing 

- A case study on how she grew a new branded podcast to 16,000 listeners in just 4 months through influencer marketing.

Guest, Amisha Gandhi of SAP

Marketing Scoop Podcast by SEMrush is a production.

Host, Espree Devora


Produced by SEMrush and * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound