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Your weekly source of case-based stories about marketing growth from local to global brands like Google, Vodafone, SAP, IKEA, Uber, and many more.

Join Espree Devora as she interviews the people behind successful, integrated marketing campaigns, and discuss the latest news, tools, strategies, and techniques that’ll give your digital marketing the edge.

Tune in to learn from the best and make sure your digital marketing strategy stays up-to-date.

Mar 11, 2020

Neha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in a simple, natural language using Google's unparalleled Machine Learning and NLP technologies. She discusses how to become a Google Analytics power user and to increase engagement to over 56%.

Key Topics Discussed:

- The secret to super-boost your results by using App+Web

- How to increase engagement by becoming a Google Analytic power user

- How to become a power user through Google Analytics Academy;

Listen on Apple Podcasts | Google Podcasts | Spotify | Stitcher

Links:

- Google Analytics: https://analytics.google.com/analytics/web/

- Gamezop: https://www.gamezop.com/

- Google Analytcs Academy: https://analytics.google.com/analytics/academy/

- App+Web: https://developers.google.com/analytics/devguides/collection/app-web/tag-guide

Guest, Neha Bansal, Product Manager at Google

https://www.linkedin.com/in/neha-bansal-9b36b525/

https://twitter.com/NehaSlg

Host, Espree Devora

https://twitter.com/espreedevora 

https://www.linkedin.com/in/espree 

Marketing Scoop Podcast by SEMrush is a WeAreTech.fm production.

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Editing by Stan Rosario * Team Support by Janice Geronimo * music by Epidemic Sound